The Owner of MoviePass Says He Still Has More Tricks Up His Sleeve

Illustration for article titled The Owner of MoviePass Says He Still Has More Tricks Up His Sleeve
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Stock in MoviePass’ parent company Helios & Matheson has crashed precipitously amid reports that the ticket-sales service is very quickly running out of money—specifically, just $15.5 million in cash on hand at the end of April with another $27.9 million on deposit at a time when MoviePass is burning through nearly $22 million a month.

But not so fast, Helios & Matheson CEO Ted Farnsworth says. According to him, the company has access to a $300 million line of credit that could keep it afloat at current rates of cash burn for 17 more months, and just struck a major acquisition deal.

“There’s been a feeding frenzy of negativity, but it’s not going to slow us down,” Farnsworth told Variety at the Cannes Film Festival. “I’m not worried at all. You’re going to see. We’re doing more acquisitions of movies and companies... We’ve got 17 months’ worth of cash without further raises of capital.”


According to Farnsworth, rumors of the company’s impending demise are driven by theater industry bigwigs who are “trying to put us out of business” because they’ve “become a serious threat.” He added that the company will be making a “substantial” acquisition to be announced at Cannes which will have analysts going “Hmm, how did they pull it off?”

After Helios & Matheson acquired MoviePass in August 2017, its stock shot to $38.86 in October on the heels of impressive subscriber growth. But the company’s business model—which essentially relies on building a customer base by subsidizing seemingly impossible ticket deals. The end goal for MoviePass is to build a big enough customer base to have the kind of leverage over theaters where it can cut revenue-sharing deals as well as sell Groupon-style packages, but the theaters have largely refused to budge, and the company has bled money. Helios & Matheson’s stock currently stands at under a dollar—i.e., perhaps the point where potential investors might be a little skittish about giving it $300 million in additional funding that would in at least the medium term largely go directly to theaters.

As Business Insider noted, Helios & Matheson’s recent SEC filings make no mention of the possible line of credit, though it does reiterate that recent attempts to crack down on fraud and reduce the number of tickets it pays have allowed it to “reduce our cash deficit during the first week of May 2018 by more than 35%.” It’s also not clear what kind of acquisition is scheduled for announcement, though it would have to be a pretty important one to counteract the poor financials shown in the latest filings. MoviePass has always pursued a high-risk, high-reward strategy, but the odds seem to be getting mighty long right now—and as Bloomberg reported last year, Farnsworth has had some high-profile wipeouts in the past.



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Moviepass will most likely fail. I hope it doesn’t but, unless it straight up buys a theater chain and starts pulling in the concession money, it will most likely fail.

That said. I got my Moviepass back in September of last year. Top-of-the-head math would easily suggest that at this point, in 8 months I have seen more movies at a theater than I have in the last decade combined. Each time I get myself some nachos and a drink.

I can promise you, if/once Moviepass goes away, my local theater will see a decrease in profit. That’s saying something.