Advertising

This Corona Billboard Makes the Moon the World’s Biggest Lime Wedge

If you happen to find yourself taking an evening stroll past 15th Street and 9th Avenue in Manhattan tomorrow night, you’ll have the opportunity to full enjoy this clever Corona billboard. Playing off the fact the drink is usually served with a lime wedged in the bottle’s mouth, from the right angle, and on the…

This Belt Lets Expecting Fathers Feel Their Babies Kick in Real-Time

Letting future dads experience the best parts of a pregnancy minus the agonizing pain of birth, Huggies has developed a pair of belts that translate the baby’s motions and kicks from the mother’s belly to the father’s. Working with the Ogilvy & Mather ad agency in Argentina, Huggies created the belt to help sell both…

We’d Still Be Using Phonographs Today If They Could Play Beer Bottles

To promote its new record label, Beck’s took inspiration from Thomas Edison’s phonograph—a precursor to the record player that used wax cylinders instead of vinyl discs—to create what it’s claiming is the world’s first playable beer bottle. And since Guinness is still battling with U2 over music rights, they just might be right. Using a…

But Will This Quadcopter Restaurant Waiter Remember Your Nut Allergy?

Sushi restaurants have always seemed to be on the cutting edge of food delivery technology. First it was conveyor belts parading an endless array of dishes past your table, and now YO! Sushi, a restaurant chain in the UK, is introducing a pair of quadcopter waiters to deliver patrons’ food. Whether or not the quadcopters…

The Single Classiest Way to Give Bacon as a Gift

Cuff links, multitools, and money clips are second only to vasectomies on the list of crap wants—some bacon to go along with the, um, cuff links, multitools, and money clips. The Oscar Mayer Original collection packages 18-20 slices of delicious porky goodness in a tasteful display box and includes one of three generic Father’s Day…

6 Tech Company Slogans That Mattered

Intel’s always been a bit of a brand machine—remember the “Intel Inside” stickers?—and on Tuesday it upheld that tradition. In a pivot from the sort of stodgy “Sponsors of Tomorrow” slogan, the company is going with the hacker-friendly “Look Inside.” How much can a new slogan really matter, though? A lot, if history is any…

This Domino’s Drone Strike Is Pizza Delivery’s Dystopian Future

Is this pizza-delivering drone from Dominos just a publicity stunt, or a tantalizing look at the future of food delivery? Because while the eight-bladed DomiCopter is a little impractical given it needs a skilled pilot, eventually autonomous drones will be capable of delivering a piping hot pizza in mere minutes since they’re able to avoid…

All Soda Cans Should Be This Easy To Share

Sharing a drink with someone when they can take a sip from the other side of your glass is reasonably acceptable. But that’s just not possible with a canned beverage. You either agree to share their germs, or refuse to share at all. It’s an age-old conundrum that Coca-Cola has finally solved with a two-in-one…

Could You Stare at a Samsung Galaxy S4 For 60 Minutes to Win One?

Because the Samsung Galaxy S4 can sense when you’re looking at it, Swisscom hilariously set up a challenge for people to stare at the phone for an hour. If you hit the 60 minute mark, you win a free Samsung Galaxy S4. If you get distracted, you don’t get one. Easy? Not as easy as…

Gorgeous Vintage Advertisements for Heroin, Cannabis and Cocaine

Drugs such as cocaine and heroin aren’t just glamorous because they’re illegal. Even when you could buy them at any pharmacy or grocery store, they still had a certain cool factor. Just look at these fantastic vintage advertisements for opium, coca-laced wine and “medicinal tonics.” Mrs Winslow’s soothing syrup This stuff was compounded by Mrs.…

Hybrid Fruits Sound Delicious And Sort Of Exist A Little Bit

I would do basically anything to try a bananaberry, kiwigerine or pinegrape. No matter how varied and colorful nature is, I will always want more delicious fruit options. And Ogilvy Brazil knows. They sense my weakness. To sell Philips’s new blender, the Walita Avance, Ogilvy Brazil designed this ad campaign . . . and created…

This Ad Gets Eaten Away By Bugs To Show the Dangers Of Crack Cocaine

In an attempt to illustrate the harmful effects of using crack cocaine, Talent, a Brazilian ad agency, created a series of posters featuring images of people living with addictions that are slowly eaten away and destroyed by Flour beetle larvae—or mealworms. The posters were actually made of thin sheets of dough instead of paper, to…

Google is apparently facing a fresh antitrust probe from the Federal Trade Commission to find out if it’s been abusing its dominance in display-advertising to illegally curb competition. Naughty.

Haha, Microsoft Uses Siri to Make Fun of the iPad in a Commercial

Microsoft, which has been trying to force Windows Phone into the Android and iPhone conversation in its recent commercials, is going head on against Apple in its latest spot. That’s not surprising (as Samsung loves to pick at Cupertino all the time), but what’s hilarious is that Microsoft is using Apple’s own Siri to do…

Drive Awake iOS App Can Tell When You’re Drowsy, Directs You to Coffee

Is there anything wrong with a chain of coffee shops trying to drum up a little extra business while they’re ensuring drowsy drivers don’t end up swerving off the road? Thailand-base Cafe Amazon certainly hopes not. Working with BBDO Proximity, the chain created an iPhone app that monitors drivers for signs of sleepiness, and when…

So this DVD looks and smells like pizza when it’s finished playing

It’s been been covered with a heat-activated label that changes from black to a picture of a pizza once it’s done a few thousand revolutions inside your DVD player. At which point it also smells like pizza. Utterly dumb, or totally brilliant? We report – YOU DECIDE. Via Dvice: In partnership with 10 local video…

Nothing Beats Cookies Fresh From the (Cardboard) Oven

Thelma’s, an Iowa-based cookie delivery service named after the founder’s great-grandmother, contracted Saturday MFG. to create this utterly brilliant packaging that not only keeps the treats warm, but also gives the impression that they’re fresh from the oven. It’s almost impossible to look at that box and not crave a batch of Thelma’s snickerdoodle cookies.…

Dominos Makes Awesome DVDs That Smell Like Pizza When They’re Played

How’s this for a brilliant marketing campaign? To help sell the notion that there’s no better way to spend an evening than with a pizza and a movie, Dominos in Brazil created custom DVDs with a heat-reactive flavored varnish that actually smelled like pizza once they were played. The DVDs, which included such popular titles…

Of Course a Cheese Store Has a Tiny Grater Business Card

Since printing its address and contact details on a slice of muenster cheese would probably do more harm than good for Bon Vivant, the Brazilian-based cheese shop hired ad agency JWT to come up with something better. And in every way possible, this miniature cheese grater business card is a much better idea. So as…

This Clever Bug Spray Billboard Is Actually a Giant Insect Trap

What better way is there to advertise the effectiveness of your insecticide spray than with a billboard that also happens to double as a gigantic bug trap? Created by Italian ad agency Publicis for a bug spray brand called Orphea, the billboard is partially covered in an invisible non-drying glue so that over time thousands…