Microsoft’s New Vista Ads Don’t Work; Other Companies’ “We Suck” Ads Did
Microsoft’s bait-and-switch campaign for Vista, the “Mojave Experiment,” is baffling. I was dumbstruck when I first saw it earlier this week, and I continue to be dumbstruck. Why base a campaign around the core assumption that everyone thinks your product sucks, and that people who have felt wronged by Vista are ignorant fools? Of course,…
