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​What killed the American anime industry?

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Greetings, loyal readers of me reading other people’s mail! I
had a weird occurrence the other day — I finally got a letter that I couldn’t
deliver. I have no idea how this is the first time that this has come up, it being
the post-apocalypse and all, but there it was. The letter had a return address
on it, so I knew immediately what I had to do — burn it. New postal rule: No backsies. You
lick your stamp, you take your chances. I’ve got shit to do.


Come What Anime

Chad F.:

I was looking over some of my old anime DVDs and reminiscing
and started wondering what happened to anime? Anime used to be HUGE. It used to
be on TV after school. We used to gets like ten DVDs released every week, and
nowadays we’re lucky to get a box set or two every Tuesday.

I know you used to work at Anime Insider back then, so I
figured maybe you could tell me what happened? Why doesn’t anime sell like it
used to?

Oh, boy. You have no idea how long I’ve waited for this
question (in “Postal Apocalypse,” I’ve answered it in other formats before).
But I love talking about it because I was there; I watched the anime industry go
from this massive, thriving, city-sized blob monster screaming “Kaneda!” over
and over again, to the complete destruction of Neo-Tokyo, as it were.

Let’s start in the late ’90s, early ’00s. Anime is huge, in
video stores and on TV. Shows like Dragonball Z, Pokémon, and Gundam Wing have toys
in toy stores, more than a dozen anime DVDs are released every week, there’s
are many U.S. anime companies, and they’re all riding high, releasing basically
the last 20 years of Japan’s finest anime TV shows, movies, and OVAs at their
leisure. But there’s not an infinite supply of great anime; just like any
entertainment medium, there are good shows, mediocre shows, and crap — lots and
lots of crap. For the first several years of the American anime boom, U.S.
licensors got to pick cream of the crop, and what they sold sold well. But
eventually the well ran dry, and the only good shows became the 2-3 new ones
that appeared each season — but at this point the U.S. anime industry was still a
machine that had 5-10 releases a week. What to do?

Well, the smart thing to do would have been to admit you no longer have the same quality or quantity of product,
and scale back your business and your projected sales accordingly. But U.S.
companies were making a lot of money and didn’t really want to stop, and
Japanese anime companies — who the U.S. companies had to pay for each anime
license — were also making lots of money, and they especially didn’t want to stop earning these massive piles of effectively free money, reality be damned.

So here’s how it broke down: Based on the inflated sales of
the early boom, Japanese companies demanded the same high price for an inferior
product — for a not-necessarily real example, demanding to be paid the same for
the RahXephon license as they did for Evangelion. RahXephon isn’t bad, but it
had no chance in hell of coming close to matching Evangelion in sales. Now repeat that with pretty much every single anime series released after 2005 or
so. The Japanese, wanting to match their initial revenues, overcharged for
pretty much everything, and the U.S. companies, both out of wishful thinking and
because Japan had a complete monopoly on the source (where else was the U.S.
going to buy anime?) paid them. And the U.S. companies lost and lost and lost money until
basically two U.S. anime companies survived — Funimation and Viz.

There are other aspects to it. For instance, Bandai and
Geneon — owned by Japanese parent companies of the same names — were treated
as, to use the financial term, “bitches.” Bandai Japan and Geneon Japan made
anime, and not only forced their U.S. counterparts to license them, but to pay
massive amounts of money for them, as if they were bidding on it no matter how shitty or inappropriate for the U.S audience they were. Basically,
the Japanese companies sucked their American versions dry until they had to close. This is why Geneon released so many terrible, terrible series over
its last few years that never had a chance of selling anything in America (Strawberry
Eggs, anyone?) — because Geneon Japan forced them to. Same with
Bandai Entertainment — I guarantee you they didn’t want to try to release
junk like Angel Links, Dan-doh, or Junkers Come Here.

And the Japanese companies could fuck with them in other
ways, too. I’ve mentioned before how Bandai Japan forced Bandai Enterainment to
pay a shit-ton of money to Cartoon Network to have them air the original Mobile
Suit Gundam, because someone in the Japanese office thought he could recreate
the entire Gundam franchise from start to finish in America by airing a 22-year-old anime on TV in 2001. I promise
you, the guys at Bandai Enetrtainment knew this was a bad idea, but they had
no real choice in the matter.

Anyways, back to it: Titles were already selling poorly when U.S. anime fans
started realizing that pretty much every other TV series was getting released in
reasonably priced DVD box sets, while anime releases came one at a time, with
four episodes max, for $30-40 each. These prices were insane, even back in the “good” times, but once anime companies started charging the same thing for the crappy titles,
anime fans kept their wallets closed and many of them went online to download
the shows illegally. This only exacerbated the problem, obviously.

Nowadays, the U.S. anime market has balanced out. The
Japanese know they can no longer charge an arm and a leg for every title,
because then there will be no U.S. licensors left. Funimation and Viz are still
the leaders, but there are some smaller companies with sensible game plans who
can release titles but not destroy themselves — or if they do, it’s by their
own mistakes, not because the entire market is artificially overinflated. If
you miss those days, I’m sorry, but I assure you this modern scenario was
completely inevitable. The only reason that so many companies destroyed
themselves while getting to this point is because of greed and self-delusion,
on both sides of sides of the Pacific.


Hobbit Hobbling

Aidan R.:

I know the answer to my
question is probably a simple: “Never ever because the world is a cruel
place,” but do you think they will ever release a version of these hobbit
movies where they’ve cut out all the boring bullshit until it’s the length of a
single movie?

I know we still have one more hobbit movie
left, but (based on what’s gone down so far) I’m pretty sure we could edit that
one down to, like, a half an hour, which I think could set us at a running time
of 3 hours max?

Do you think Peter Jackson knows that we all want a shorter version? Someone
has to have told him, right?

Let me put it this way: I don’t think the odds are terrible. It’s not even close to a sure
thing, but once Peter Jackson makes the trilogy, it’s not like he’s in charge
of home video releases, which are all about raking in as much cash as possible.
If someone at New Line thinks there’s a market for a The Hobbit: The Abridged
Version, they’ll make one and sell it, albeit way after the Extended Editions come out, and the box set, and maybe after the An Unexpected Journey: 10-Year Anniversary Hobbit Box Set Special Edition.
It’s all a matter of someone at New Line learning there’s a market for this.

This may actually come from Peter Jackson himself, because
he definitely knows that there’s a market for an abridged version that sticks
to the actual novel, even if it’s only because noted Tolkien fan Christopher Lee told him (I’d
like to think that upon hearing Jackson was extending The Hobbit to three
movies, Lee called him and said,” Um, Peter? What the fuck are you doing?” You
know, in the classy way Christopher Lee would have said it).

The question, then, is how much Jackson has convinced himself
that his three-movie version is somehow integral to The Hobbit. He must have
done it at least a bit to agree to make three movies in the first place, or
turn the insanely bloated movies into Extended Editions like he did for Lord of the Rings. But surely he
doesn’t think his artistic vision supersedes Tolkien’s, and he won’t turn
down the chance to make everybody some more money by releasing a strict,
by-the-book Hobbit 3-to-4-hour movie.

And, one year after New Line sells The Hobbit: The Abridged
Version, they’ll sell Lord of the Rings: The Abridged Version, in hopes that
someone out there wants those too, and they can wring a little bit more cash from
these things. They will be wrong about this, but at least we’ll have a reasonably sized and paced Hobbit movie for our troubles.


Spider-Man No
More

Shawn:

Dear Postman,

So I took your advice to another writer and
watched The Avengers: Earth’s Mightiest Heroes on Netflix. AMAZING. I Love that
cartoon. After I had binged watch all that was available, I started having
withdrawals. I picked the Ultimate Spiderman, and it worked: I watched the
show, was slightly entertained, got bored with it pretty quickly, and voila,
withdrawals cured! But there is something that irritates me about the Ultimate
Spiderman. I can understand why a writer would want to place all of Spidey’s
foes under the umbrella of OsCorp (makes it nice and tidy, as well as some
great inner-conflict), however, I just cannot buy that Osborn is obsessing over
Spider-Man so he can create a super soldier. Seriously? An army of spider-men?
Who would they fight? Flies and Mosquitos? Don’t get me wrong, I love spidey
and I think he is ideally suited to be a solo crime fighter in the dark alleys
of Manhattan. But what good would it be to have an army of soldiers who can
stick to walls and have spidey-sense? I guess it would be better than having
regular soldiers, but in a world of Captain America, Ironman, and Hulk, I can
think of a few super soldiers who would make for a more impressive combat team.
Am I just being short sighted here? Would an army of spider-men really be all
that great?

Well, the goal of the Super-Soldier Serum isn’t
more Spider-Men, it’s more Captain Americas. Apparently, Dr. Erskine took zero
notes at any point when he created the Super-Soldier Serum, because no one
seems to have the slightest idea of how Erskine made it. Pretty much every
accidental super-power people in the Marvel U. have received since then has been retconned
at one point or another to be someone’s attempt to recreate the original
Super-Soldier Serum. Bruce Banner was trying to do it with gamma radiation. The
Sentry got his powers from some crazy version of the serum. Man-Thing was working
on one when he got turned into Swamp Thing. Wolverine and the entire
Weapon X program was an attempt to create soldiers as effective as Cap through
different means. And Norman Osbourn was trying pretty much anything to figure out the
serum, including irradiating spiders, because why the fuck not.

But to answer your question about an army of
Spider-Men — that would actually be pretty effective. First of all, check out
Dan Slott’s “Spider-Island” saga, where the Jackal gives everyone on Manhattan
Spider-Man’s powers and see how insane things get. Then remember, Spider-Man
has superhuman reflexes, strength, wall-crawling, the ability to precognitively
avoid danger, and more. Even if you didn’t arm them with webshooters or guns, they
could take out regular armies of much larger size. They’d be even better as
ninjas.

Also, Norman Osborn is crazy as fuck. Don’t
worry too much about his plans making sense.


Dirty Joke

Mr.Black:

Ok, so to break the combo of
“Who, s/he?” questions, let’s get back to the sex in superheroes
comics.

Recently I replayed the great Batman –
Arkham City game in which there’s an easter egg hint, which
(SPOILER!) shows Harley Quinn could be pregnant with her Puddin’, The
Joker.

And that got me thinking; If they were
in a relationship for some time now (take any universe you want, even in
Rockstar game’s universe there has passed some time from them hooking up till
that winter in B – AC.), and, the relationship was (more or less clearly)
consumed, how come she’s pregnant only now. How do you communicate to the
Prince of Crime and Chaos where and when he can and can’t come, and/or that he
has to put special rubber on his willy during happy-kissy time? Or is
everything on her shoulders and the anti-baby pills? But then the question,
what went wrong, did she subconsciously forgot to take them, and why?

Also, while we’re at it, how did she
survive all this time? Joker’s maniacal and predictable as April weather,
what’s so special with her that kept him from just throwing her into a car
cruncher just for a quick laugh? Her prowess in bed? But what exactly then? Or
did Joker just feel the need for an appropriate sidekick, just to (badly) copy
Batman, but is he capable of such emotional feats at all?

Those are the smoldering questions of
our age, and only one man in the post-apocalypse can answer them!

Feel free to edit out all the
grammatical errors, I’m not a native speaker and it’s getting late as I write
this. Thanks for great column!

First of all, let me announce this to Mr. Black and anyone
who may be thinking of writing in from foreign lands: NEVER, EVER APOLOGIZE FOR
GRAMMATICAL ERRORS IF ENGLISH IS NOT YOUR FIRST LANGUAGE. At least not to me,
because as one who’s been reading any of my articles knows, the chances of you
having less grammatical errors than I do are not insubstantial. And I don’t have
the excuse that I spent the time or brain power to learn a second language, so,
again, DON’T APOLOGIZE.

But thank you for including a filthy sex question, so I
didn’t have to print one of the flood of Lady Doctor Who responses. Let’s break
it down.

I’m not sure we can assume the Joker and Harley have sex on
anything approaching a regular basis. The Joker, for all his issues, doesn’t
seem to be a sexual person (thank god), although he has plenty of romantic
issues (albeit more for Batman than Harley). And if Batman: The Animated Series
is any indication — and of course it should be — Harley is more than willing to
bed the Clown Prince of Crime, but he’s not interested. So really, it’s that
the Joker and Harley actually had sex that’s the unusual part here, and one
that’s only occurred in the Batman games.

As for Joker and Harley having sex… eesh. Even I don’t want
to think too hard about this, and I get paid to. Suffice it to say, I’m pretty
sure Harley doesn’t give suggestions, let alone orders, but given her craving
for the Joker’s approval, I also imagine she’s okay with that — especially if
I’m right in guessing that sex is a pretty rare occasion that happens on the
very few times the Joker feels human enough to actually be interested in
boinking. As for birth control, I doubt the Joker cares or even thinks about.
Harley can do what she likes, and if the Joker doesn’t like it, he can just kill
her and/or the baby later. So I’m
guessing getting pregnant, if not a “happy accident,” was completely under
Harley’s purview.

As for how Harley has managed to survive by the Joker’s side
all these years, well, it’s complicated, but hardly a mystery. Harley Quinn is
a rare kindred spirit to the Joker, but not one who would steal the spotlight.
Harley gets the Joker’s “jokes,” as it were, and having one constantly
approving audience member following him around must be gratifying to his
immense vanity. She’s also a willing accomplice who makes his “jokes” easier
to “tell” as well. Importantly, the Joker can pretty much do anything to Harley
and she’ll come back to him — he can leave her to harass Batman while he
escapes, he can emotionally abuse her, he can even try to kill her, and she’ll
always be his.

But the other side of this is that Harley is also good at
surviving the Joker, because you’re exactly right when you say he may
randomly decide to murder her once in a while. He definitely has, and Harley
has only escaped within an inch of the tassels she used to wear on her jester’s
hat. Frankly, it’s a miracle that Harley’s managed to stay alive so far. I’m
sure the day is coming when the Joker murders her… for a while, at least.


Do you have questions about anything scifi, fantasy, superhero, or nerd-related? Email the [email protected]! No question too difficult, no question too dumb! Obviously!

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