There are a lot of reasons why Lego remains one of the world’s most popular toys, over 3,700, in fact: the number of…

Welcome back to Toy Aisle, io9's regular roundup of the latest and greatest toy news. This week, we’re basking in…

Welcome back to Toy Aisle, io9's round up of the latest and greatest bits of plastic siphoning money from our cash…

Despite designs that often make them look like they’re part of the US military’s advanced arsenal, Nerf’s…

Welcome back to Toy Aisle, io9's regular roundup of the latest in rad merchandise that’s draining our wallets. And th…

Avengers: Endgame is on the way, and with it, more merchandise than you can shake an Infinity Gauntlet-clad finger…

Welcome back to Toy Aisle, io9's regular round up of all the shiny new bits of plastic threatening our bank accounts…

Welcome back to Toy Aisle, io9's regular roundup of our favorite new toys on the internet. This week: Nerf overkill! …

Welcome back to Toy Aisle, io9's regular round up of all things collectible, toy-related, and budget-breaking. This…

If you’ve ever been disappointed by the performance of a Nerf toy, you’re not alone. For safety (and legal) reasons…

Welcome back to Toy Aisle, io9's regular roundup of the best toys around. This week, we’ve got some cute and…

Nerf ranks up there with Lego, Hot Wheels, and Barbie, as one of the most recognizable brands in the toy industry,…

Welcome back to Toy Aisle, io9's weekly round up of all things fun, collectible, and frivolous. San Diego Comic-Con…

Over-the-top Nerf battles are a fun and (mostly) painless way to determine who in the office has to buy the donuts…

Welcome back to Toy Aisle, io9's regular roundup of all things toys. This week, San Diego Comic-Con marches ever…

In recent years, Nerf has added some gigantic blasters to its lineup, at times necessitating the need for a shoulder…

Some of Adam Savage’s most popular Tested videos in recent years have been his one-day builds in which he mods,…

Benedict Cumberbatch aside, the best part of Marvel’s Doctor Strange movie was the animated spells the magical…

Welcome back to Toy Aisle, io9's weekly roundup of the neatest toys around. This week, Hot Toys gives us a Deadpool…

Welcome back to Toy Aisle, io9's weekly roundup of all the coolest new collectibles we’ve seen this week. We’ve got…