According to The Big Lebowski, marmots are pretty ornery creatures — but still, it's hard to envision the Coen brothers bringing a rodent specialist on set just to provide input on the scientific accuracy of penis-seeking behavior in water-bound marmots. (Plus, that's actually a ferret. Christ, Lebowski.)

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msnNOW actually doubles down on the bashful-marmot rhetoric by reporting that they are "normally exceedingly shy creatures"; but they just link back to The Daily Mail, so I remain skeptical. (Let's face it — playing up the illusion of the socially withdrawn marmot is what really sells stories on "marmot-whisperers" like Matteo.)

But the Daily Mail, the Coen Brothers, and pretty much every outlet running these absurdly cute snapshots of Matteo and his marmot pals are wrong about marmots and their "timidity".

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The Perils of Habituation

As it turns out, scientists have conducted quite a bit of research on how shy marmots are (or aren't) in the presence of people, and while common sense suggests that marmots would be timid around us, that's not really the case.

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"Most marmot species have been hunted, sometimes intensively, for millennia and thus would be expected to respond to humans as a threat," writes University of Montana biologist Suzanne C. Griffin in this study, which examines the effects of tourists on the behavior of marmots in Washington state's Olympic National Park. But study after study reveals that increased human disturbance (in the form of parks, trails, urbanization, and so on) tends to blunt the fear response of marmots to humans, and humans on foot, especially.

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Ecologists and wildlife conservationists call this habituation. The marmots become so accustomed to seeing and interacting with humans that they cease to regard them as a threat. In a study published in this 1998 issue of Wildlife Biology, researchers Peter Neuhaus and Bruno Mainini conclude that alpine marmots (living in the very mountain ranges where Matteo works his so-called "magic") have become increasingly tolerant of close human contact in recent years, as wilderness areas are affected more and more by tourism.

Habituation is one of the marmot's only options when it comes to human disturbance, as relocating can be difficult for them. As Griffin points out:

[Marmots'] narrow habitat requirements and dependence on a complex burrow system prevent them from moving away from an area if conditions deteriorate. Similarly, they cannot temporally avoid tourists because they are diurnal and must forage extensively during the short alpine summer — when tourism is highest.

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Forced to interact with humans, marmots like the ones seen here adjust to the presence of hikers by displaying a significant decrease in their response to human approach, to the point that kids like Matteo are permitted to get right up in their business. Whether you consider this a "successful accommodation of disturbance," or "a decrease in predator awareness" is a point of some contention among conservationists.

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In brief: Matteo's relationship with these marmots may be adorable, it may even be kind of exceptional (there were no reports of marmots playing with children in any of the studies I just mentioned). But it's hardly outside the bounds of scientific explanation, and clearly illustrates that marmots — despite what you may have heard — are not always "exceedingly shy creatures." If anything, the fact that Matteo is able to physically interact with these marmots is an indictment of our society's continued encroachment of nature.

How's that for a fun-ruiner? You see now why I'm such a hit at parties. Now that I've rained on everyone's parade, go enjoy the photographs. Just remember that Matteo isn't as magical as he seems.

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All images by Caters News via BuzzFeed

*Of course he has. Because when your four-year-old child takes a liking to a pack of wild animals, the normal thing to do is to start making yearly pilgrimages to the Austrian Alps so he can share meals with them.